Duy Cao

Advanced Diploma degree in Digital Marketing: Researching, Branding, Advertising, Trading...

Leader in advertising & branding of many practical projects (Bánh chuối phồng Tư Bông, Blossom,...)

ITP (Information Technology Park) is an ecosystem for startup located in VNU HCM city.

Joined many startup competitions: CiC (2016 - 2018) etc.; projects (500sach, SkyX, Zecall...), short-term courses and workshops (IstartX, Microsoft...)

Learned many aspects of entrepreneurship : how to start a business; applying technology in management.

My scope of work:

1. Conducting research and analyzing data to identify and define audiences.
2. Managing production of multimedia platform: Facebook, Google, Tiktok, Youtube.
3. Managing and monitoring the performance of marketing campaigns.
4. SEO, maintaining websites and tracking data analytics.
5. Updating databases and using a customer relationship management (CRM) system.

Achievement:

1. SEO: top 1 keyword: "Định cư Canada" & "Định cư canada diện tay nghề" - The main service's keywords.
2. Converting successfully over 400 qualified leads, achieved conversion rate: 70%
3. Optimizing CPL to reduce 50% monthly costs on Facebook & Google Ads.
4. Building up Bitrix24 system and applying automation from A - Z to manage customers and employees database.

Joined Magiklab - the incubator in ITP and be in charge of SkyX project including multiple products: Gấu Tui Đâu (dating app to find ideal partner); Hellolingo, Ice5, Anki Flashcards, Exame - English learning apps.

Achievement: more than 1 million downloaders and 500K users.