Resume
5 Years of Experience
Education
2023 - 2024
Educlaas
Digital Business
Intensive bootcamp focusing on international digital marketing trends, business strategy, and industry adaptation.
2017 - 2019
FPT Polytechnic HCM
Advanced Diploma in Digital Marketing
Comprehensive study in Market Research, Brand Strategy, Digital Advertising, and E-commerce Trading.
2016 - 2018
ITP - VNU HCM - Magiklab
Entrepreneurship & Startup Ecosystem
ITP (Information Technology Park) is an ecosystem for startup located in VNU HCM city.
Participated in multiple startup incubators and competitions (CiC). Contributed to early-stage projects (500sach, SkyX, Zecall), gaining hands-on experience in business modeling and agile management
Experience
Mar 2021 - Sep 2025
ALLY Investment & Immigration Consultant
Senior Marketing Executive
- SEO Leadership: Successfully ranked #1 for highly competitive, high-value keywords ("Định cư Canada", "Định cư canada diện tay nghề"), dominating the primary revenue stream.
- Lead Generation: Generated over 5,000 qualified leads with an exceptional 70% conversion rate through data-driven audience targeting and performance marketing (Facebook, Google, TikTok, YouTube).
- System Automation: Architected and deployed the Bitrix24 CRM system, implementing end-to-end automation for customer life-cycle management and internal operations.
2019 - Present
FreelancerFreelance Digital Marketing Consultant
- Providing full-stack digital solutions—including custom web development, performance advertising, social media management, and e-commerce scale-up.
- Successfully partnered with B2B and B2C clients across diverse sectors: Healthcare, Textiles, Printing, and Software development.
2016 - 2018
ITP - Magiklab incubator
Business & Marketing Assistant
- Managed the 'SkyX' app portfolio, driving user acquisition for multiple mobile applications (dating & ed-tech apps like Gấu Tui Đâu, Hellolingo, Anki Flashcards).
- Key Achievement: Scaled the user base to 1,000,000+ total downloads and 500,000 active users through aggressive growth hacking and app store optimization (ASO).
Professional Skills
- Performance Marketing: SEO / SEM / Media Buying
- Web Development: WordPress / Landing Page Optimization (CRO)
- Strategy & Ops: Marketing Planning / Business Automation (CRM)
- Data Analytics: Research / Tracking / A-B Testing
Soft Skills
- Logical Thinking
- Project Management
- Problem Solving
Hobbies
- Playing Instrument: Piano, Guitar, Ukulele,…
- BasketBall