Resume
5 Years of Experience
Education
2017 - 2019
FPT Polytechnic HCM
Digital Marketing
Advanced Diploma degree in Digital Marketing: Researching, Branding, Advertising, Trading...
2016 - 2018
ITP - Magiklab
Startup Learner
ITP (Information Technology Park) is an ecosystem for startup located in VNU HCM city.
Joined many startup competitions: CiC (2016 - 2018) etc.; projects (500sach, SkyX, Zecall...), short-term courses and workshops (IstartX, Microsoft...)
Learned many aspects of entrepreneurship : how to start a business; applying technology in management.
Experience
March 2021 - Present
ALLY Investment & Immigration Consultant
Senior Marketing Executive
My scope of work:
- Conducting research and analyzing data to identify and define audiences.
- Managing production of multimedia platform: Facebook, Google, Tiktok, Youtube.
- Managing and monitoring the performance of marketing campaigns.
- SEO, maintaining websites and tracking data analytics.
- Updating databases and using a customer relationship management (CRM) system.
Achievement:
- SEO: top 1 keyword: "Định cư Canada" & "Định cư canada diện tay nghề" - The main service's keywords.
- Converting successfully over 400 qualified leads, achieved conversion rate: 70%
- Optimizing CPL to reduce 50% monthly costs on Facebook & Google Ads.
- Building up Bitrix24 system and applying automation from A - Z to manage customers and employees database.
2019 - Present
FreelancerDigital Marketing Freelancer
Worked on various projects with different needs such as building websites, running advertisements, developing e-commerce channels, and managing social media platforms like Facebook, Instagram TikTok, and YouTube for a diverse range of clients from various sectors such as healthcare, textiles, printing, software, etc.
2016 - 2018
ITP - Magiklab
Business & Marketing Assistant
Joined Magiklab - the incubator in ITP and be in charge of SkyX project including multiple products: Gấu Tui Đâu (dating app to find ideal partner); Hellolingo, Ice5, Anki Flashcards, Exame - English learning apps.
Achievement: more than 1 million downloaders and 500K users.
Professional Skills
- Marketing Planning
- Tech & Business Savvy
- Building WordPress
- Website
- SEO – SEM
- Media PR
Certificates
- Google Search
- Google Display
- Google Video
- Facebook Ads
Soft Skills
- Logical Thinking
- Planning & Management
- Research & Data Analytics
Hobbies
- Playing Instrument: Piano,
- Guitar, Ukulele,…
- BasketBall, Shuttlecock