Resume

5 Years of Experience

Education

2023 - Now
Educlaas

Digital Business

8 months full-time skilling bootcamp to acquire knowledge & skills for industry induction.

Updating international digital marketing knowledages.

2017 - 2019
FPT Polytechnic HCM

Digital Marketing

Advanced Diploma degree in Digital Marketing: Researching, Branding, Advertising, Trading...

2016 - 2018
ITP - Magiklab

Startup Learner

ITP (Information Technology Park) is an ecosystem for startup located in VNU HCM city.

Joined many startup competitions: CiC (2016 - 2018) etc.; projects (500sach, SkyX, Zecall...), short-term courses and workshops (IstartX, Microsoft...)

Learned many aspects of entrepreneurship : how to start a business; applying technology in management.

 

Experience

March 2021 - Present
ALLY Investment & Immigration Consultant

Senior Marketing Executive

My scope of work:

  • Conducting research and analyzing data to identify and define audiences.
  • Managing production of multimedia platform: Facebook, Google, Tiktok, Youtube.
  • Managing and monitoring the performance of marketing campaigns.
  • SEO, maintaining websites and tracking data analytics.
  • Updating databases and using a customer relationship management (CRM) system.

Achievement:

  • SEO: top 1 keyword: "Định cư Canada" & "Định cư canada diện tay nghề" - The main service's keywords.
  • Converting successfully over 3000+ qualified leads, achieved conversion rate: 70%
  • Optimizing CPL to reduce 50% monthly costs on Facebook & Google Ads.
  • Building up Bitrix24 system and applying automation from A - Z to manage customers and employees database.
2019 - Present
Freelancer

Digital Marketing Freelancer

Worked on various projects with different needs such as building websites, running advertisements, developing e-commerce channels, and managing social media platforms like Facebook, Instagram TikTok, and YouTube for a diverse range of clients from various sectors such as healthcare, textiles, printing, software, etc.

2016 - 2018
ITP - Magiklab

Business & Marketing Assistant

Joined Magiklab - the incubator in ITP and be in charge of SkyX project including multiple products: Gấu Tui Đâu (dating app to find ideal partner); Hellolingo, Ice5, Anki Flashcards, Exame - English learning apps.

Achievement: more than 1 million downloaders and 500K users.

 

Professional Skills

  • Marketing Planning
  • Tech & Business Savvy
  • Building WordPress
  • Website
  • SEO – SEM
  • Media PR

Certificates

  • Google Search
  • Google Display
  • Google Video
  • Facebook Ads

Soft Skills

  • Logical Thinking
  • Planning & Management
  • Research & Data Analytics

Hobbies

  • Playing Instrument: Piano,
  • Guitar, Ukulele,…
  • BasketBall, Shuttlecock