What they want:

• Need a team building marketing plan to help client get more revenues and raise awareness about “Bánh chuối Phồng Tư Bông”
• Promote new products and their present distributors

What challenges need to be solved:

• The name: “Bánh chuối phồng” in Lai Vung district, Dong Thap province is so confusing with another specialty food names: “Bánh phồng chuối” from Ben Tre province and others jam (fresh fruit with new cooking recipe) => Educating potential customers.
• Very few distribution channels and do not have time & people to manage and promote them.
• Raising brand awareness to people who want to buy a local specialty food from Vietnam or country as a gift.

What we did:

• Launch advertising campaign for raising awareness and get more revenues with tagline such as: “Quà ngon quê mẹ”, “Đặc sản Đồng Tháp, ngon quên lối về”. And promoting new products: “Bánh trái cây cuộn, đặc sản Đồng Tháp” (for MIXED FRUIT SCROLLS) or “Quà ngon Đồng Tháp, bánh xoài cuộn Tư Bông” (for Mango jam pie scrolls).
  1. Building content plan then develop to attract more potential customers on Website, Youtube, Instagram and FB Fanpage. Advertising contents on Google, FB ads.
  2. Managing and optimizing ecommerce channel (Tiki store) to have a better sell.

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What we got:

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